🗂️ Syllabus
Official ICSE Class 10 syllabus — session 2026-2027.
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Commercial Applications
Markets and Marketing
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1.
›Basics of Markets and MarketingTHEORY 100 Marks — 1. Understanding the basics of Markets and Marketing (a) Definition of markets and marketing – with examples from cons...
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2.
›Product and Service1(b) Product and Service Meaning and difference between a product and a service (with examples); features and types of products and servi...
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3.
›Marketing Mix (4 P's) & Product Life-cycle1(c) Understanding 4 'P's– Product, Price, Place and Promotion. Elements of Marketing Mix, stages of Product life cycle, pricing strategi...
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4.
›Advertising and Brand Promotion1(d) Advertising and brand promotion. Definition, features, advantages, disadvantages and types of advertising. Media used for advertisin...
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5.
›Sales and the Selling Process1(e) Sales and the selling process; qualities of a good salesman. Sales and the selling process including the difference between marketin...
Finance
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6.
›Generally Accepted Accounting Principles (GAAP)2. Understanding Finance (a) Elementary understanding of Generally Accepted Accounting Principles (GAAP). GAAP to be explained Entity con...
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7.
›Financial Accounting & Reporting (Receipt/Payment, Income/Expenditure, Balance Sheet)2(b) Principles of Financial accounting and reporting – receipt and payment account, income and expenditure account; balance sheet. Meani...
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8.
›Banking (Central & Commercial Banks, Accounts)2(c) Banking functions of the Central Bank and Commercial banks, types of accounts and banking transactions. Functions of the Central Ban...
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9.
›Fundamental Concept of Cost2(d) Fundamental concept of Cost (direct, variable etc.). Classification of cost according to nature (direct and indirect), behaviour (va...
Human Resources
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10.
›Human Resource Management3. Understanding Human Resources (a) Human Resource in a commercial organization. Features, role and functions of Human Resource Manageme...
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11.
›Recruitment, Selection and Training3(b) Commonly used methods of recruitment, selection and training. Definition, sources (internal and external) and methods (direct and in...
Public Relations
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12.
›Public Relations: Meaning, Nature, Scope4. Development of Public Relations (a) Meaning, nature, scope of Public Relations. Self explanatory. (c) History of public relations and ...
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13.
›Elements of Public Relations4(b) Elements of public relations human relations, empathy, persuasion and dialogue. Meaning of each of the above.
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14.
›Ethics in Public Relations4(d) Ethics in public relations. Growing role of ethics in business and public relations.
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15.
›Issues of the Environment & Consumer Education4(e) Issues of the Environment (i) Destruction of ecosystem due to industrialization, dwelling of business units, transport, tourism and ...
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16.
›Community Participation & Public Awareness4(f) Community participation and contribution of public awareness programmes. Community participation and public awareness programmes for...