ICSE Class 10

General instructions: Answer all questions. Marks are shown in brackets [ ].

Objective

1. 1.
   _______ is concerned with the smooth and cost-effective inflow of materials and other inputs.

   1. A. Inbound logistics
   2. B. Outbound logistics
   3. C. Sales logistics
   4. D. Recovery logistics
   [1]
2. 2.
   Which of the following statements is true about sales promotion? 1. Sales promotion includes short-term incentives to encourage immediate purchases. 2. Offering a “Buy One, Get One Free” deal is an example of sales promotion. 3. Sales promotion is aimed only at increasing brand loyalty in the long term.

   1. A. 1 and 2 only
   2. B. 2 and 3 only
   3. C. 1 and 3 only
   4. D. All of the above
   [1]
3. 3.
   Which of the following best defines sales promotion?

   1. A. A long-term strategy to build brand loyalty.
   2. B. Any step taken to obtain or increase sales, supplementing personal selling and advertising.
   3. C. A method to reduce production costs.
   4. D. A process to eliminate competition in the market.
   [1]
4. 4.
   Assertion (A): Water transport has high carrying capacity and supports international trade. Reason (R): Water transport is the best option for perishable goods needing quick delivery. Which of the following is correct?

   1. A. Both A and R are true, and R is the correct explanation of A.
   2. B. Both A and R are true, but R is not the correct explanation of A.
   3. C. A is true, but R is false.
   4. D. A is false, but R is true.
   [1]
5. 5.
   Which warehouse function ensures a balanced flow of products to the market, avoiding surpluses or shortages?

   1. A. Storage of perishable goods
   2. B. Production at one place
   3. C. Regulation of supply
   4. D. Sorting, packing, and labeling
   [1]
6. 6.
   Assertion (A): FIFO (First In First Out) prevents products from expiring in storage. Reason (R): FIFO ensures that the oldest stock is dispatched first. Which option correctly evaluates the assertion and reason?

   1. A. Both A and R are true, and R is the correct explanation of A.
   2. B. Both A and R are true, but R is not the correct explanation of A.
   3. C. A is true, but R is false.
   4. D. A is false, but R is true.
   [1]
7. 7.
   Which of the following is NOT one of the ways customers benefit from advertising?

   1. A. Acts as non-personal salesmanship, reaching a large audience at once.
   2. B. Increases production costs, leading to higher product prices for consumers.
   3. C. Educates people about products and services through various media.
   4. D. Helps businesses communicate effectively with target customers.
   [1]
8. 8.
   When an organization focuses on outbound logistics, which statements apply? I. Outbound logistics handles physical distribution of finished products. II. It centers on ordering raw materials from multiple suppliers. III. Communication with transport operators is essential. IV. Outbound logistics deals only with semi-finished goods in production.

   1. A. I and II are true
   2. B. I and III are true
   3. C. II and IV are true
   4. D. III and IV are true
   [2]
9. 9.
   _______ is more versatile as compared to :

   1. A. Advertising, publicity
   2. B. Publicity, advertising
   3. C. Advertising, sales
   4. D. Sales, advertising
   [1]
10. 10.
    Which advantage of modern warehouses helps maintain the quality of easily spoiled items?

    1. A. Sorting and labeling
    2. B. Seasonality
    3. C. Storage of perishable goods
    4. D. Insurable interest
    [1]